Ellen McLaughlin - Coldwell Banker Residential Brokerage



Posted by Ellen McLaughlin on 1/12/2020

Let's face it – no condo seller wants to deal with a high-pressure negotiation. Lucky for you, we're here to help you streamline the process of selling your condo so you can avoid stressful negotiations with property buyers.

What does it take to remain calm, cool and collected during a negotiation with a condo buyer? Here are three tips that every condo seller needs to know.

1. Consider the Condo Buyer's Perspective

As an informed condo seller, it is important to consider both sides of a negotiation. By doing so, you can evaluate a condo buyer's perspective and plan your next move accordingly.

For condo sellers, the goal is to get the best price for a property. As such, a condo seller who performs extensive housing market research probably understands the true value of his or her residence.

On the other hand, a condo buyer is likely to conduct real estate market research on his or her own. This property buyer also will assess the current condition of a condo in relation to his or her budget and submit an offer that accounts for these factors.

Ultimately, a condo seller and buyer should try to find common ground. That way, both parties can work together to get the best results out of a negotiation.

2. Review All of Your Options

After a condo seller accepts a buyer's proposal, the next step likely involves a property inspection. At this point, a condo acquisition may move forward, or a condo seller might need to rethink his or her plan.

If a condo inspector discovers myriad problems with a property, a condo buyer may ask the seller to complete repairs or lower the price of the property. Meanwhile, a condo seller will need to review all of his or her options quickly.

Following a condo inspection, it is important to consider the results of the evaluation.

If a condo seller discovers major repairs are required, he or she should consider completing the repairs or lowering the price on a property.

Or, if a condo buyer asks for a major price reduction even though only minimal repairs are needed, a seller should be unafraid to say "No" to the buyer's requests.

It is important for a condo seller to feel comfortable with any decision that is made throughout the property selling cycle. Thus, if a condo seller is uncomfortable with completing property repairs or reducing the price of a residence after a property inspection, he or she should be ready to decline a buyer's demands.

3. Consult with a Real Estate Agent

A real estate agent will handle negotiations between a condo seller and buyer. Therefore, this housing market professional can play a pivotal role in a seller's ability to get the best price for a condo.

Consulting with a real estate agent who possesses condo experience is key. This real estate agent can keep you up to date during negotiations with condo buyers and ensure you are fully satisfied with the final results.

Take advantage of the aforementioned tips, and you can move one step closer to maximizing the value of your condo.





Posted by Ellen McLaughlin on 12/8/2019

You may be ready to sell your home. However, before you add your residence to the real estate market, you should consider involving your neighbors in the home selling process.

There are many quick, easy ways to connect with your neighbors and ensure they can help you sell your house, including:

1. Meet Face-to-Face with Your Neighbors

Although you've enjoyed many wonderful years in your neighborhood, you may determine that now is a good time to relocate. As such, you should meet with your neighbors to share the news.

A face-to-face meeting with a neighbor usually is a good idea. At this time, you can provide details about your future plans and respond to your neighbor's concerns or questions as well.

Plus, you can ask your neighbor if he or she knows anyone who may be interested in your home. And if your neighbor answers, "Yes," encourage him or her to share the news that your house will soon be available.

2. Provide Neighbors with a Copy of Your Home Listing

Ultimately, you'll want to provide your neighbors with as much information about your home as possible. By doing so, you can make it simple for your neighbors to keep colleagues, family members and friends up to date about your residence.

If an online home listing is available, feel free to share a link to the listing via email or social media. Then, your neighbors can copy and paste the link to the listing to share it with anyone they choose.

Also, if your neighbors prefer a paper copy of your home listing, you should be able to provide them with a print-out that outlines your house's features. Be ready to provide paper copies of your home listing to your neighbors at any time, and you can boost your chances of selling your home quickly.

3. Be Available to Respond to Home Selling Concerns and Questions

After you share details about your home with neighbors, it may be only a matter of time before your residence sells. Meanwhile, neighbors may return to you with additional concerns and questions about your residence.

Be available to your neighbors via phone call, text and email. This will ensure you can provide your neighbors with the home information they request, any time they need it.

Lastly, it is important to remember that home sellers should try to do everything they can to promote their residences to the right groups of homebuyers. If you collaborate with a real estate agent, you can improve your chances of connecting with the right homebuyers, regardless of the current housing market's conditions.

A real estate agent will learn about your home selling goals and work with you to ensure you can achieve them. Perhaps best of all, a real estate agent will set up home showings and open houses and respond to your home selling concerns and queries to guarantee you are fully supported throughout the home selling journey.

Take advantage of the aforementioned tips, and you should have no trouble stirring up plenty of interest in your residence.





Posted by Ellen McLaughlin on 9/1/2019

Let's face it – cleaning a house from top to bottom may prove to be a time-consuming task. Fortunately, we're here to help you streamline your home cleaning efforts and ensure you can get your house ready for the real estate market.

Now, let's take a look at three steps that home sellers should take before cleaning a house.

1. Make a Plan

If you only have a limited amount of time to clean your house prior to listing it, there is no need to worry. Plan ahead, and you can achieve the best-possible results.

Oftentimes, it helps to make a checklist of which rooms need to be cleaned. You also should include the types of cleaning that need to be done in different areas of your home. For instance, if you need to scrub the bathroom toilets or remove dust from the bedroom ceiling fan, you should include these details in your checklist.

With a plan in place, you'll be better equipped than ever before to speed up your home cleaning efforts. And if you need extra assistance as you craft your home cleaning plan, it may help to consult with a real estate agent.

A real estate agent understands what it takes to prepare a house for the real estate market. As such, this housing market professional can offer recommendations and suggestions about how to plan ahead for home cleaning.

2. Establish Priorities

Once you know which areas of your home that you need to clean, you should establish priorities. By doing so, you can further streamline your home cleaning activities.

It generally helps to clean common home areas at the same time. For instance, if all of your bedrooms are located on the top floor of your house, you may want to go from bedroom to bedroom and perform extensive cleaning. That way, you can simultaneously clean all of your home's bedrooms.

In addition, it may be a good idea to schedule attic or basement cleaning first. Cleaning an attic or basement may force you to get dirty. And if you clean these areas right away, you can minimize the risk of spreading attic or basement debris into other portions of your home.

3. Pick Up Cleaning Supplies

Make a list of cleaning supplies that you'll need to make your house sparkle. Then, you can purchase these supplies and return home to kick off your cleaning efforts.

Don't forget to buy gloves, facemasks and any other items that you'll need to protect your face, hands and skin. These items will enable you to stay safe as you work in areas that may be loaded with debris.

Lastly, if you need help getting the best-possible home cleaning results, you may want to consider hiring professionals. With a team of expert home cleaners at your side, you can receive comprehensive home cleaning assistance.

Ready to clean your house? Follow the aforementioned steps, and you can quickly and effortlessly prepare to clean your residence prior to adding it to the real estate market.





Posted by Ellen McLaughlin on 7/14/2019

If you intend to list your residence, you'll need to think about how you'll price your residence. However, what you initially paid for your home is unlikely to match its value today. And if you set an initial asking price that is too high, you risk alienating potential homebuyers.

Lucky for you, we're here to help you determine the ideal initial asking price for your residence to increase the likelihood of a fast home sale.

Now, let's take a look at three quick, easy ways to establish a competitive price for your house.

1. Look at Housing Market Data

Housing market data is easy to find and can show you how your residence stacks up against recently sold homes in your area.

Evaluate the prices of recently sold local residences that are comparable to your own. With this housing market data in hand, you can better understand pricing trends for houses in your city or town.

In addition, don't forget to check out the prices of available houses in your region. This housing market data will help you understand the current state of the real estate market.

2. Conduct a Home Appraisal

A home appraisal is valuable because it allows you to receive a property valuation from a home expert. When the appraisal is complete, you may be able to prioritize various home improvement projects as well.

During a home appraisal, a property expert will examine your home's interior and exterior. This property expert also will assess the prices of recently sold and available homes in your area, including the prices of residences in your neighborhood. Following the appraisal, you'll receive a property valuation.

If a property valuation falls below your initial expectations, there is no need to worry. Remember, you can always perform assorted home maintenance and upgrades to boost your house's value.

3. Collaborate with a Real Estate Agent

Work with a real estate agent throughout the home selling process – you'll be glad you did. A real estate agent will go above and beyond the call of duty to ensure that you can get the best price for your residence, regardless of the housing market's conditions.

A real estate agent first will learn about you, your home and your home selling goals. Next, this housing market professional will list your residence, promote it to large groups of homebuyers and host home showings and open house events. If a homebuyer submits an offer on your residence, your real estate agent will help you analyze the proposal and determine whether to accept, reject or counter it.

Furthermore, a real estate agent is happy to respond to any home selling questions. This housing market professional knows exactly what it takes to sell a residence, and as such, is ready to respond to your home selling queries at all times.

Get the best price for your home – use the aforementioned tips, and you can price your house appropriately.





Posted by Ellen McLaughlin on 4/14/2019

If you’re trying to sell your home, there are many things you need to think about. One of the reasons that it’s wise to hire a realtor is that they can handle a lot of the difficult stuff for you. From home showings to phone calls to sealing the deal, your realtor will be with you every step of the way. 


One thing that you can do to help your realtor out is trying to avoid things that will scare off buyers in your home. While some things are out of your control (we’re looking at you radon), you can check and remedy a lot of problems before a buyer even sets foot in your home.


Leaky, Aging Roof


Roofs last around 20-25 years. If it’s been forever since you have paid attention to your roof, you’ll need to take a second look before selling. Your buyer is going to either ask for some kind of rebate or go for a home with a newer roof. Roofs are one of the things that home inspectors often see the most problems with.  



Outdated Gutters


If your gutters are in disrepair, you might want to have them cleaned or replace them altogether. Faulty gutters are often what causes problems with the roof. If rain water or snow melt can’t properly drain from the gutters, more leaks may be found in the home.  


Old Appliances


If your appliances are outdated, consider replacing them. Buyers don’t want to move into a new home only to need to head out to buy a new refrigerator, range, or dryer. Buyers like things to be ready for them, and they’re willing to pay for it. You’ll definitely get a return on your investment when you buy new appliances.    


Outdated Or Neglected HVAC System


It’s important to keep up with regular maintenance when it comes to your heating and cooling system. Keep it clean and keep regular maintenance appointments. These systems are costly to repair and buyers do not want to deal with these issues immediately (or ever if they could avoid them!) Get the HVAC system serviced before you put a for sale sign out front to keep your buyers happy throughout the inspection and sale process.   


High Price


Your realtor will be a big help in assisting you to price your home right. They will perform a CMA (comparative market analysis) in order to help you find the sweet spot for pricing your home. An overpriced listing will make buyers wonder. A property must be priced right in order to get buyers through the door to even look at the home.