Ellen McLaughlin - Coldwell Banker Residential Brokerage



Posted by Ellen McLaughlin on 4/18/2021

If you're in the process of preparing your home for the real estate market, get ready to roll up your sleeves and make your home as irresistible as possible!

While this may sound like an enormous undertaking that you don't have the time or energy to tackle, remember one thing: When you put your home up for sale, there's a lot at stake!

Generally, the longer your house stays on the market, the less marketable it becomes. If potential buyers learn that your house has been on the market for longer than, say, a few months, one of the first questions they'll ask or think will be "What's wrong with it?" Once questions like that start arising, the overall appeal of your home begins to decline. As you can imagine, your ability to get the highest possible price for your house also weakens over time. That's why it's important to do everything possible to enhance the look and feel of your home.

Home Staging Counts

Although effective home staging can be a crucial aspect of selling your house quickly, there is a point at which diminishing returns may come into play. Few home sellers have unlimited time and money to invest in staging their home, and it's easy to go above and beyond what's actually necessary to secure a buyer.

There are dozens of variables that affect a house selling strategy, including the real estate market and the condition of your home. If it's a "buyers' market" and there are a lot of comparable houses for sale in your neighborhood, then you might have to work a little harder to make your home stand out and attract offers. If you're fortunate enough to be in a desirable area and not facing a lot of competition from other home sellers, then the law of supply and demand should work in your favor! However, it's still important to make the most of your property's curb appeal and the overall appearance of your home's interior.

The cost of home staging can range from a few hundred dollars to thousands, but your real estate agent can provide invaluable guidance on how to cost-effectlively maximize the "eye appeal" of your house and property. While perfection is generally an unattainable standard in home staging (or anything else), optimal results only come from putting your best foot forward.

Several words to remember and be guided by when preparing a house for sale are "immaculate", "spotless", "manicured" (lawn), "fresh" (looking and smelling), "updated", "well-maintained", and "charming". If prospective buyers are using those words and phrases to describe your home, then you know you're on the right track! Your agent can provide you with helpful insights and suggestions for making a great impression on potential buyers -- without having to spend more on home staging than necessary!





Posted by Ellen McLaughlin on 6/29/2014

Did you know that staging your home to sell will get your more money and sell your home in less time? If you are considering selling your home you may want to hire a professional trained in home staging to get your home in tip top shape before hitting the market. You could also implement some of the tips from the pros to transform your house into every buyer’s dream. Here is how to get your home in ready-to-sell condition: 1. Clear out the clutter Show off your home to the would-be buyers not your stuff. Clear out your clutter by reducing knickknacks, decluttering bookshelves, and removing personal items including photos from your home. 2. Let in the light Let the natural light in by opening the shades and pulling back the curtains. During a showing, turn on all the lights inside and outside of the home. Don't forget to turn on the lamps, the soft light can be very inviting. 3. Use neutrals Paint your walls in neutral shades, it will make the space will feel bigger. You can add pops of color with artwork, area rugs and linens. 4. Stage a setting Stage rooms in your home to appeal to buyers. If you have a formal dining area set your table for a dinner party.Take your master bath and turn it into a spa-like retreat with fresh towels, jars of pretty bath salts and unscented candles. 5. Stop the smell Don't try to cover up odors with fancy sprays or candles. Neutralize odors by opening the windows and letting fresh air into your home. Try sprinkling baking soda in the bottom of trash cans and place a box of it in the fridge to absorb unpleasant odors. 6. Clean thoroughly You may think your home is clean but look at it from a buyer's point of view. Clear out the fridge, dust the light fixtures and scrub the grout. Would-be buyers will be going through every square foot of your home. 7. Show off your space Make the rooms feel more spacious by removing a few pieces of furniture. Put pieces that are rarely used in storage, then rearrange what’s left to maximize each room’s space. 8. Don't forget the outside Start with the house number, make sure it is clean, straight and easy to read. Go for simple, clean and easy to maintain landscaping. Prospective buyers will also be interested in the garage and shed so don't forget to clean those too.